Bettijo Hirschi is a US-based designer, art director, creative strategist, photographer, writer, and entrepreneur. She has worked across product development, digital publishing, family content, event planning, branding, and experiential design.
She also runs Paging Supermom, a family-focused website that provides printable materials, learning activities, party ideas, and holiday projects. Before launching that platform, Hirschi developed other creative ventures, including Bath by Bettijo and The Mommy Times.
Public interest in Hirschi increased after she married Diff’rent Strokes actor Todd Bridges in September 2022. The couple announced their separation in January 2026. Bridges later filed for divorce in Arizona on March 31, 2026. Current reliable reporting confirms the filing but does not establish that a court has issued a final divorce decree.
However, her professional story began more than two decades before the separation. This article examines her education, early government work, entrepreneurial projects, creative career, family life, and public relationship with Bridges.
Bettijo Hirschi Quick Facts
| Category | Verified information |
|---|---|
| Full public name | Bettijo B. Hirschi |
| Professional base | Phoenix, Arizona area |
| Known for | Design, creative strategy, photography, entrepreneurship, and Paging Supermom |
| Education | Brigham Young University |
| Graduation year | 2001 |
| Area of study | Journalism and communications |
| Early employment | Project analyst for the US Department of Defense |
| Early business | Bath by Bettijo |
| Publishing projects | The Mommy Times and Paging Supermom |
| Current professional fields | Art direction, experiential design, branding, event concepts, spatial styling, and creative strategy |
| Children | Four |
| Spouse | Todd Bridges |
| Marriage date | September 2022 |
| Public relationship update | Separated in January 2026; Bridges filed for divorce in March 2026 |
The table does not include Hirschi’s age, date of birth, height, nationality, or net worth because reliable public sources do not clearly confirm those details.
Who Is Bettijo Hirschi?
Bettijo B. Hirschi is a multidisciplinary creative professional who combines design with commercial strategy. Her current portfolio describes her as an experiential designer, art director, entrepreneur, and brand strategist with more than 25 years of experience.
Her work does not fit into one narrow profession. Instead, she has moved between writing, editing, product development, photography, event planning, digital publishing, spatial design, and brand communication.
Today, she works on physical environments and visual experiences for commercial, hospitality, and property-related projects. For example, her services may involve art direction, set decoration, environmental styling, hospitality concepts, and property marketing. Her portfolio says she operates across Arizona, California, and Utah.
In addition, Hirschi remains connected to Paging Supermom. She describes herself on the site as a homeschooling mother of four who lives in the Phoenix area with her three youngest children. She now runs the platform independently after originally creating it with a collaborator named Aimée.
The website reflects several sides of her background. It combines parenting experience with design, teaching, photography, writing, and project planning. Therefore, it serves as more than a personal blog. It also shows how Hirschi turns creative concepts into practical resources for families.
Her work has reached audiences beyond her own websites. According to her professional biographies, she has appeared on The Martha Stewart Show and local television. Her projects have also received coverage in publications such as Real Simple, O, Allure, Parents, Family Circle, and Health. These media credits appear on her own professional pages and should be understood as self-reported career information.
Bettijo Hirschi’s Education and Early Career
Studying Journalism and Communications
Hirschi attended Brigham Young University and graduated in 2001. Her university profile identifies her as a 2001 Bachelor of Arts graduate, while her Paging Supermom biography says she studied journalism and communications.
That educational background later supported several parts of her career. Journalism requires research, organization, editing, audience awareness, and clear communication. Similarly, communications training helps professionals present ideas in ways that readers and customers can understand.
Hirschi later applied those skills to different formats. For instance, she wrote family content, developed websites, presented products, worked with brands, and created instructions for activities and printable materials.
Moreover, her career shows a consistent interest in simplifying complex ideas. Her Paging Supermom biography describes her strength as finding practical solutions to complicated creative or communication problems.
This ability became useful when she moved from traditional employment into business ownership. Instead of treating writing, design, and entrepreneurship as separate fields, she combined them across her projects.
Working for the Department of Defense
After college, Hirschi worked as a project analyst for the US Department of Defense in Washington, D.C. According to BYU Magazine, she missed the creative environment she had experienced through journalism. Therefore, she began looking for ways to develop creative work outside her government position.
Her role as a project analyst may seem unrelated to design. However, it likely required organization, research, planning, and problem-solving. Those abilities later became relevant to product development and business management.
For example, running a small company requires more than producing attractive products. A business owner must also organize supplies, track orders, communicate with customers, plan marketing, and respond when demand changes.
As a result, Hirschi’s early career brought together two useful skill sets. Journalism supported storytelling and audience communication. Meanwhile, project analysis strengthened her planning and operational thinking.
That combination later became a defining part of her professional identity. Her current design work still connects artistic ideas with budgets, business goals, customer behavior, and practical execution.
How Bettijo Hirschi Entered Entrepreneurship
Hirschi’s first major business idea developed from her interest in herbs and homemade spa treatments. Her mother had used herbs for medicinal purposes, so Hirschi already understood their practical uses. Meanwhile, the rising price of professional spa visits encouraged her to experiment with relaxation products at home.
Friends began testing the formulas she created. Their positive interest helped her recognize that the products might appeal to a broader audience.
Consequently, Hirschi spent about a year developing a line of natural bath and body treatments. In 2003, she launched Bath by Bettijo. She and her former husband initially produced, stored, packed, and shipped the products from their condominium in Washington, D.C.
The venture marked an important change in her career. She was no longer using creativity only as a personal outlet. Instead, she had begun turning her ideas into products, building a brand, and selling directly to customers.
Moreover, Bath by Bettijo required her to combine several abilities at once. She needed product-development skills, visual presentation, written marketing, inventory planning, order fulfillment, and customer communication.
That pattern continued throughout her later career. Hirschi repeatedly identified a personal or audience need, created a practical response, and built content or services around it.
How Her Early Experience Shaped Her Career
Hirschi’s early work reveals a clear professional progression rather than a series of unrelated projects.
First, journalism and communications taught her how to research, write, edit, and understand an audience. Next, her Department of Defense role gave her structured experience in analysis and project planning. She then combined those skills when she launched a consumer-products business.
Later projects followed the same basic model. The Mommy Times addressed a need for encouraging parenting information. Paging Supermom offered accessible family projects and educational materials. Her current design services now apply similar thinking to brands, events, hospitality concepts, and physical spaces.
Therefore, the connection between her ventures lies in problem-solving. Hirschi does not simply create attractive products or environments. She studies what an audience needs, develops a clear concept, and turns it into a usable experience.
Bath by Bettijo became the first public example of that approach. It also prepared her for the publishing, parenting, photography, and experiential-design work that followed.
How Bath by Bettijo Gained National Attention
Bath by Bettijo began as a small home-based venture, but national media exposure soon increased its reach. Eight months after the business opened, Lucky magazine featured its shave oil and lip balm in the July 2004 issue. The coverage led to a sudden increase in customer orders.
As demand grew, Hirschi and her former husband handled production and shipping from their Washington, D.C., condominium. They often worked late to prepare packages while managing the other responsibilities of a young business.
The experience gave Hirschi practical knowledge that extended beyond product creation. She learned how editorial coverage could affect sales, how a small company could respond to rapid demand, and how branding influenced customer interest.
By 2007, selected Bath by Bettijo products had also been picked up by Anthropologie. Meanwhile, Hirschi’s current biography states that the brand appeared in publications including Real Simple, O, Parents, Family Circle, Martha Stewart Living, and Health.
However, Hirschi now refers to Bath by Bettijo as a business she used to run. Therefore, it is more accurate to present the brand as an important earlier venture rather than an active part of her current professional work.
The business still holds an important place in her career. It showed that she could transform a personal interest into a consumer product, build a recognizable identity, and manage the practical demands that followed public attention.
Why Bettijo Hirschi Created The Mommy Times
Motherhood later led Hirschi toward digital publishing. After the birth of her first daughter, she searched online for parenting advice. However, she found that many websites emphasized fear, pressure, and anxiety.
She wanted a different type of resource. As a result, Hirschi launched The Mommy Times in November 2005, about 10 months after becoming a mother. Her goal was to create content that helped women feel confident rather than overwhelmed.
The website divided its content into five sections: Laugh, Want, Relax, Learn, and Live. One interactive feature, called Mom Moments, invited mothers to share funny or embarrassing parenting experiences.
This format gave the platform a more personal tone. Instead of presenting motherhood as a set of perfect routines, The Mommy Times recognized the uncertainty and humor that often come with raising children.
By the time BYU Magazine profiled Hirschi in 2007, the website reportedly had more than 2,000 subscribers. That audience demonstrated her ability to identify a reader need and build an online community around it.
The project also allowed her to combine several areas of experience. Journalism supported the writing and editing, while entrepreneurship helped her develop the platform as a recognizable publication. In addition, her life as a new mother gave the content a direct personal foundation.
How Paging Supermom Developed
Hirschi later expanded her family-content work through Paging Supermom. She originally created the website with a collaborator named Aimée. Together, they published ideas about parenting, homemaking, teaching, celebrations, and everyday family life.
The platform grew around the idea that parents do not need to appear perfect to create memorable experiences. Instead, Hirschi describes a “Supermom Moment” as a small success that makes a child or family member feel special.
Aimée eventually left the website to focus on her family, while Hirschi continued managing it independently. The platform now includes children’s activities, party-planning guides, holiday projects, educational worksheets, crafts, and printable resources.
Paging Supermom reflects the skills Hirschi developed through her earlier projects. For example, the visual presentation draws on her design and photography experience. Meanwhile, the instructions use the communication skills she gained through journalism and publishing.
The website also solves a clear audience problem. Many parents want creative activities but do not have time to develop everything from the beginning. Therefore, Hirschi provides finished templates, practical steps, and ideas that families can adapt at home.
According to the site’s about page, past commercial partners have included Avery, The Home Depot, Chinet, Crate & Barrel, and Munchkin. Because this information appears on Hirschi’s own website, it should be described as her reported partnership history rather than independent third-party confirmation.
Bettijo Hirschi’s Television and Media Work
Paging Supermom also brought Hirschi opportunities outside digital publishing. She and Aimée appeared on The Martha Stewart Show in 2011, and Hirschi’s website documents the experience through photographs and a post about the television segment.
Her professional biographies also state that she has appeared on local television and that her work has received coverage in several national publications. These appearances helped connect her online projects with broader lifestyle and parenting audiences.
However, media recognition represents only one part of her work. Hirschi’s career has continued to change as digital publishing, social media, and visual marketing have evolved.
Bettijo Hirschi’s Current Creative Work
Today, Bettijo Hirschi presents herself as an experiential designer, art director, entrepreneur, and creative strategist. Her portfolio says she works at the meeting point of visual storytelling and commercial planning.
Her current work includes art direction, hospitality concepts, spatial styling, set decoration, property marketing, branding, event planning, and physical brand experiences. Rather than designing one isolated item, she may shape how an entire environment looks and feels.
For example, a hospitality project may require decisions about materials, layout, visual details, customer movement, and the story the space communicates. Hirschi’s role can involve both the broad concept and the practical steps needed to carry it out.
Her portfolio states that she has more than 25 years of experience across design, visual media, branding, and immersive environments. It also identifies the Phoenix Metro and Salt Lake Valley as service areas while noting that she works virtually with clients elsewhere.
This current direction builds on her earlier ventures. Bath by Bettijo gave her experience in products and retail presentation. The Mommy Times taught her about online audiences, while Paging Supermom expanded her work in visual content and partnerships.
Consequently, her career did not shift suddenly from one unrelated field to another. Each stage added skills that now support her design and strategy services.
Photography, Writing, and Event Planning
Photography and writing have remained consistent parts of Hirschi’s professional identity. Her websites connect her with journalism, editing, graphic design, visual content, and family photography.
She also promotes event-planning work from her Phoenix-area base. According to Paging Supermom, she has planned corporate events and may travel for selected projects.
These activities show why her work can be difficult to place into one professional category. She operates across content, design, physical environments, and audience experience. However, each field depends on the same basic strengths: planning, visual communication, problem-solving, and execution.
Bettijo Hirschi’s Children and Family Life
Hirschi is a mother of four. Her current Paging Supermom biography says she homeschools and lives in the Phoenix area with her three youngest children.
Motherhood has influenced much of her public work. The Mommy Times developed from her search for less stressful parenting information, while Paging Supermom grew around practical family activities and celebrations.
Still, Hirschi generally uses her websites to share resources rather than detailed private information about her household. Therefore, a responsible biography should confirm her role as a mother without publishing unnecessary personal information about her children.
Her family experience also helps explain the practical nature of her content. The activities are designed for real homes, limited schedules, and parents who want manageable ideas rather than complicated projects.
How Did Bettijo Hirschi Meet Todd Bridges?
Bettijo Hirschi met actor Todd Bridges through a mutual friend named Mandy in March 2022. The introduction began while Mandy was helping Hirschi with online dating.
According to Bridges, he was initially expected to help connect Hirschi with someone else. However, after seeing her profile and meeting her, he decided that he wanted to pursue the relationship himself.
Their connection developed quickly during 2022. Both had been married before, and each brought children from earlier relationships. Bridges had two adult children, while Hirschi had four children.
The relationship soon moved toward an engagement and a September 2022 wedding. Those events, along with their blended family and later podcast project, form the next stage of Hirschi’s public story.
Bettijo Hirschi and Todd Bridges’ Engagement
Bettijo Hirschi and Todd Bridges began dating in early 2022 after a mutual friend introduced them. Their connection developed quickly, and Bridges proposed about six months after they met. The proposal reportedly took place near the beach because Hirschi enjoyed spending time there.
Both entered the relationship after previous marriages. In addition, each already had children. Therefore, their engagement involved two established families rather than a couple beginning family life for the first time.
Three months after their engagement, they moved forward with a small wedding in California.
Bettijo Hirschi and Todd Bridges’ Wedding
Bettijo Hirschi married Todd Bridges in September 2022 at Greystone Mansion & Gardens in Beverly Hills. About 70 relatives and close friends attended the ceremony.
Hirschi drew on her design experience while planning the event. In particular, she designed her own satin wedding gown after failing to find a ready-made dress that matched her preferences. The finished design included a fitted bodice, square neckline, split skirt, long train, and extended veil.
Afterward, the couple held a reception at the nearby Italian restaurant Il Cielo. They selected Etta James’ “At Last” for their first dance. Their six children also attended the celebration, reflecting the blended family they were creating.
Although the marriage later ended in separation, the wedding remains part of Hirschi’s public design story. She did not simply attend the event as a celebrity spouse. Instead, she used her creative background to shape one of its central visual elements.
Their Life as a Blended Family
Hirschi entered the marriage with four children from a previous relationship. Meanwhile, Bridges had two adult children from his earlier marriage. Together, they formed a blended family of six children.
They did not have minor children together. That distinction later became relevant when Bridges filed a Petition for Dissolution of Marriage Without Minor Children in Arizona.
Family life also influenced their public projects. However, Hirschi generally kept detailed household matters private. Her own websites focus more on activities, education, celebrations, and creative parenting resources than on personal conflicts.
Therefore, the available public information supports a broad description of their blended family. It does not support speculation about private relationships between individual family members.
The DANG! Podcast
During their marriage, Hirschi and Bridges collaborated on the DANG! podcast. The project included conversations about marriage, love, parenting, faith, mental health, anxiety, addiction, and family challenges.
The podcast matched Hirschi’s broader interest in communication and practical problem-solving. While Paging Supermom focused on family activities, DANG! addressed emotional and relationship topics through longer discussions.
In addition, the project gave the couple a shared professional platform. They could discuss personal experiences while inviting guests to speak about difficult subjects.
However, Hirschi now describes the podcast as a previous, year-long project. Therefore, it should not be presented as an active ongoing show unless new episodes or an official relaunch receive confirmation.
Why Did Bettijo Hirschi and Todd Bridges Separate?
Todd Bridges publicly announced the separation on January 14, 2026. He described it as a difficult decision made after prayer and reflection. He also expressed appreciation for their shared life and requested privacy during the transition.
Neither Bridges nor Bettijo Hirschi publicly gave a detailed, independently verified reason for the breakup. As a result, reports can confirm the separation but cannot responsibly assign blame or identify one specific event as its cause.
Some online discussions may offer theories about their marriage. However, those claims do not establish what happened privately. A reliable biography should therefore avoid:
- Guessing why the relationship ended
- Repeating unverified allegations
- Presenting social-media opinions as evidence
- Assigning responsibility to either spouse
- Using private family disputes to create a dramatic narrative
The verified point is simple: the couple separated after slightly more than three years of marriage, and Bridges later began formal divorce proceedings.
Did Todd Bridges File for Divorce From Bettijo Hirschi?
Yes. Todd Bridges filed for divorce from Bettijo B. Hirschi on March 31, 2026, in Maricopa County, Arizona. The petition stated that the marriage was irretrievably broken.
The filing concerned a marriage without shared minor children. According to court-document reporting, the pair stated that they had no community property or debts requiring division through the court. Neither requested spousal support in the case.
In addition, the documents indicated that they had reached a separate written agreement addressing the remaining terms. Reports also said both parties were representing themselves during the proceedings.
Still, filing a divorce petition does not automatically mean a judge has entered a final decree. As of July 10, 2026, the most recent dependable reports reviewed for this article confirm the March filing but do not confirm a finalized divorce. Therefore, “estranged wife” remains more precise than “ex-wife” until a reliable source reports the final legal outcome.
Bettijo Hirschi Career and Relationship Timeline
| Year | Verified event |
|---|---|
| 2001 | Graduated from Brigham Young University |
| Early 2000s | Worked as a project analyst for the US Department of Defense |
| 2003 | Launched Bath by Bettijo |
| 2004 | Received national magazine exposure for the brand |
| 2005 | Created The Mommy Times |
| Later years | Developed Paging Supermom and expanded her design work |
| Early 2022 | Met Todd Bridges through a mutual friend |
| Mid-2022 | Became engaged about six months after meeting him |
| September 2022 | Married Bridges in Beverly Hills |
| During the marriage | Co-hosted the DANG! podcast with Bridges |
| January 14, 2026 | Bridges announced their separation |
| March 31, 2026 | Bridges filed for divorce in Arizona |
| July 2026 | No dependable report reviewed confirms a final divorce decree |
The timeline combines the major events covered throughout the article. It does not include unverified dates or personal claims.
What Is Confirmed and What Remains Private?
Reliable sources support several parts of Hirschi’s public biography. These include her education, early government work, creative ventures, four children, design career, marriage, separation, and pending divorce proceedings.
However, several commonly searched details remain private or lack dependable confirmation.
Publicly supported information
- She studied at Brigham Young University
- She worked for the US Department of Defense
- She founded Bath by Bettijo
- She created parenting and family-content platforms
- She works in design, photography, art direction, and creative strategy
- She has four children
- She married Todd Bridges in 2022
- Bridges announced their separation in January 2026
- He filed for divorce in March 2026
Unconfirmed or private information
- Her exact date of birth
- Her exact age
- Her nationality or citizenship
- Her personal net worth
- Her height or body measurements
- The private reason for the separation
- Her present dating life
- A final divorce date
Leaving unsupported information out does not make the biography incomplete. Instead, it prevents estimates and rumors from appearing as established facts.
Frequently Asked Questions About Bettijo Hirschi
Who is Bettijo Hirschi?
Bettijo Hirschi is a US-based designer, art director, creative strategist, photographer, writer, and entrepreneur. She also runs Paging Supermom and previously developed Bath by Bettijo and The Mommy Times.
What does Bettijo Hirschi do for a living?
She works across experiential design, art direction, branding, event planning, spatial styling, photography, and creative strategy. In addition, she continues to manage family-focused content through Paging Supermom.
What is Paging Supermom?
Paging Supermom is a family and parenting website operated by Hirschi. It provides printable resources, educational activities, crafts, party ideas, holiday projects, and practical content for parents.
Does Bettijo Hirschi have children?
Yes. Hirschi has four children from a previous relationship. During her marriage to Todd Bridges, their blended family also included his two adult children.
How did Bettijo Hirschi meet Todd Bridges?
She met Bridges through a mutual friend who was helping her with an online dating profile. The friend showed the profile to Bridges for feedback, but he became interested in meeting Hirschi himself.
Are Bettijo Hirschi and Todd Bridges divorced?
They separated in January 2026, and Bridges filed for divorce on March 31, 2026. However, the dependable reports reviewed as of July 10, 2026, do not confirm that the court has issued a final divorce decree.
Conclusion
Bettijo Hirschi built a varied creative career before her marriage brought wider attention to her name. Her professional history includes journalism, project analysis, product development, parenting media, photography, event planning, art direction, and experiential design.
Bath by Bettijo marked her entry into entrepreneurship. Later, The Mommy Times and Paging Supermom allowed her to combine motherhood with publishing and design. Her current work continues that progression through creative strategy, branding, visual storytelling, and physical-space concepts.
Her relationship with Todd Bridges forms one chapter of that larger biography. They married in September 2022, created a blended family, and collaborated on the DANG! podcast. However, they separated in January 2026, and Bridges filed for divorce two months later. Until a final decree receives dependable confirmation, reports should describe Hirschi as his estranged wife rather than his confirmed ex-wife.
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